Are you kidding me?
We’re moms, not bikini-donning folks anymore, right? We’re more civilized than that, and we want to teach our little ones good lessons about modesty, right? OK, OK, let’s be frank here. If you were ever a bikini wearer pre-baby, maybe you’re just not that interested in showing off your mombod. I’m not gonna lie to you–me either! “I’m just a little embarrassed to wear a bikini,” is an understatement. I am downright mortified to put on any bathing suit, nevermind a bikini. However, it doesn’t have to be that way, not for me, not for any of us.
Have I found some magic pill to restore your 20-something body? Nope, you might want to fish around your email for that one; try looking for the email about your becoming the beneficiary of $100,000,000. LOL. No, what I’m talking about is confidence and persistence. Can you get back into a bikini? Yes, if you want to. How bad do you want it? What do you have to do to get back into a bikini? Well, honestly, you know, you have to do all the normal stuff. You’ll need to carve out time to workout everyday. You’ll need to eat right. In general, you’ll need to give up what isn’t getting you into a bikini in favor of what will. But, this post isn’t about getting you into a bikini.
Nope, it’s about more than that. It’s about taking chances in life and making no apologies for those choices. While reading an article on Forbes.com last week, I stumbled onto a swimwear company called Bikini Luxe. The owner had posted a “risque” post on LinkedIn and had gotten quite a response from it. Basically, she posted a photo of the backside of a model who wore an itsy-bitsy bikini with the title, “Is this appropriate for LinkedIn?” The result of post was a ton of feedback (both positive and negative). Forbes contributor, Cheryl Conner, found the whole event interesting enough to write an article about the good & bad of taking risks in social media posting. (You can check out this article here: http://www.forbes.com/sites/cherylsnappconner/2016/03/12/how-bikini-luxe-has-engaged-and-enraged-on-linkedin/#5d14d6c94e9b.)
As soon as I finished the article, I immediately went to Bikini Luxe to check out their products. WOW! They have gorgeous swimsuits (and more) ranging in price from around $80 to over $300. Like I said, wow. Right now, $80 on a swimsuit would definitely be a luxury for me. Plus, even if my body was in bikini shape, I wouldn’t have a spot to wear anything like this. My kids are 8 and 4. One jump in the pool and any one of these suits would be off my body immediately.
However, let’s be honest here, these suits really aren’t for swimming anyway. They are for lounging on a beach and showing off a gorgeous body. As a chunky mom, who isn’t planning a trip to Aruba any time soon, it’s more than probable that I’m not a target customer for Bikini Luxe. So, why am I still writing about this? Well, I am totally in awe of this company, more specifically, I am in awe of the company’s founder, Candice Galek.
Here’s a woman who started this business less than two years ago. In the Forbes article, Cheryl Conner wrote, “In less than 20 months, she’s taken her retail company from a tiny living room table in Miami Beach to a warehouse and a team of more than 40 employees worldwide and has amassed a social media following of more than 250,000.” Holy crap! So, in a little over a year and a half, this woman has helped a new company blossom to over 40 employees.
Not only that, she is riding this train and makes no apologies for her success. Remember that comment she posted on LinkedIn that I mentioned earlier? Well, that post, as well as follow up posts got deleted by LinkedIn. Apparently, it wasn’t appropriate for LinkedIn. (Decide for yourself here.) Here’s the kicker, after the LinkedIn post, her sales were up 20 percent. That’s amazing! Then after the Forbes article, her sales, according to her, were up “alot.” Of course, this could mean anything, but I’m betting that she is getting a ton of new traffic, because of her calculated plan to take over LinkedIn. Her post went viral and instead of shying away from it, she is looking success right in the eyes and taking charge of it. Confidence and persistence.
As a result of challenging the business world by bending the rules of LinkedIn, she was able to get the attention that most small businesses dream of. Is it wrong to sell bikinis? Heck no! Is it wrong to use LinkedIn to promote your business? Again, I say, “Heck no!” She took the rules of power and male-dominance and said, “I can play this game too.” Yes, my products are amazing and my models are gorgeous. So what? Men have been using this tactic for years and now a woman uses it for the benefit of her company.
Kudos, to Candice for having the balls to change the rules of a stiff social media platform. I may not be in any shape to wear one of those bikinis, but I sure would like to. If I got myself into one (looking halfway decent) and somehow found a beach to wear it at, I would tell everyone who would listen why I chose to wear Bikini Luxe.
As a fellow entrepreneur (who is totally as successful as she is–me in a year! wink! wink!), I wish this company the best of luck and can’t wait to see how they grow over the next two years. In the meantime, ladies, let’s all strive to take the bull by the horns and live this life purposefully. Make no apologies, confidence and persistence pays off.